OMAR SAHEB - CMO & VP MARKETING & E-COMMERCE, SAMSUNG ELECTRONICS MENA

Omar Saheb stands as one of the MENA region’s most influential marketing and digital transformation leaders, with a career spanning over two decades at the intersection of strategy, innovation, and brand growth. At Samsung Electronics MENA, Omar spearheads marketing and e-commerce initiatives that shape the company’s regional vision, optimize digital investments, and deliver measurable results across diverse and competitive markets. His leadership focuses on direct-to-consumer growth, performance marketing, and leveraging data-driven insights to elevate brand equity, enhance customer engagement, and drive sustainable business performance.

Beyond his role at Samsung, Omar serves as a Board Member at GS1 UAE, where he champions digital standards, data transparency, and innovation across industries. His influence extends beyond marketing campaigns and e-commerce operations; he is actively shaping the future of how brands connect with consumers in a digital-first world, ensuring that strategy, creativity, and analytics work together seamlessly.

Omar’s professional journey encompasses strategic planning, market analysis, and cross-functional leadership. He has consistently led brand transformations, high-impact product launches, and breakthrough campaigns that combine creativity with measurable business outcomes. His leadership philosophy merges empathy with execution, fostering high-performing teams that balance people-centric culture with performance-driven objectives.

A graduate of McGill University with a Bachelor of Engineering in Computer Engineering and a Minor in Management, Omar is fluent in English, French, and Arabic, which enables him to navigate diverse markets with cultural insight and technical acumen. His career continues to redefine marketing leadership in the region, demonstrating that innovation, customer-centricity, and operational excellence are essential drivers of growth in today’s digital economy.

Omar Saheb is not just a marketing executive; he is a catalyst for transformation, a champion of digital innovation, and a visionary who ensures that brands thrive in an increasingly interconnected and fast-paced market landscape.