OLIVIA PARKES: REDEFINING PERSONALISATION IN THE DIGITAL SHOPPING ERA

Olivia Parkes is a visionary founder and customer-experience innovator who is reshaping the future of online shopping through design-led thinking and brand excellence. As the Founder and CEO of Persi, she is on a mission to make personalisation truly personal, creating e-commerce experiences that feel intuitive, meaningful, and uniquely tailored to every consumer. Her work bridges creative brand strategy with the power of consumer technology, setting a new benchmark for what modern digital retail can and should be.

With more than 15 years of experience in brand strategy, retail marketing, and customer experience, Olivia has led transformative initiatives for some of the UK’s most iconic fashion and lifestyle brands, including Reiss, House of Fraser, Monica Vinader, and Missoma. Her expertise spans customer acquisition, user-journey optimisation, conversion strategy, loyalty development, and long-term growth planning. Across each role, her hallmark has been an unwavering focus on understanding customer motivations, what excites them, what frustrates them, and what ultimately inspires them to choose and stay loyal to a brand.

Driven by equal parts creativity and consumer obsession, Olivia brings a distinctive blend of marketing insight, retail intuition, and a genuine passion for technology. Her lifelong love of shopping, combined with her experience building high-impact digital journeys, allows her to see the e-commerce world not only through the eyes of an expert but also through the lens of a modern, discerning consumer. This duality informs Persi’s mission: to transform digital shopping into an experience that feels human, convenient, and delightfully personal.

As a founder, strategist, consultant, and coach, Olivia champions innovation and customer-centricity across every project she touches. She believes that the future of online retail lies in empathy-led design, seamless digital interactions, and brands that understand, and anticipate, what their customers truly want. Through Persi and her broader work in the industry, she continues to push the boundaries of what is possible, inspiring a new generation of retail experiences that are smarter, more intuitive, and more emotionally connected.

Olivia Parkes stands at the forefront of retail transformation, challenging the status quo and redefining the customer experience for the next era of digital commerce.