BUILDING WEBSITES THAT ACTUALLY WORK FOR GROWING BUSINESSES

Known Creative is a Squarespace-focused web design and SEO studio known for helping service-based businesses turn their websites into consistent sources of qualified leads.

Founded in 2019 by Seth Hoffman, Known Creative has completed over 300 website projects for businesses across the country, including nonprofits, professional services firms, and growing local companies. The studio combines clear, story-driven messaging with clean, conversion-focused design, helping clients move from “this isn’t working” to a website that builds trust and drives action.

The company’s approach was shaped in New York City, where Hoffman spent several years in Brooklyn working with a wide range of organizations and small businesses. That experience continues to influence Known Creative’s focus on clarity, structure, and effective communication.

Known Creative has been recognized as a Platinum Squarespace Partner, the platform’s highest level of certification, and Hoffman was selected to speak at Squarespace’s international Circle Day conference in New York City. The studio also provides SEO strategy and ongoing support to help clients improve search visibility and adapt to the evolving landscape of AI-driven search.

What sets Known Creative apart is its focus on clarity and process. Rather than overwhelming clients with complex decisions or long project timelines, the team has developed a streamlined, guided approach that reduces friction and keeps projects moving. Clients are supported through messaging, design, and build phases with a clear structure that emphasizes collaboration and real-time decision-making.

The result is a website that not only reflects the quality of the business behind it, but actively supports its growth.