BUILDING TRUST AT HOME: THE STORY BEHIND MAIDS & CO

Madrid, São Paulo & Worldwide — 2025 — Maids & Co began from a simple personal need in 2009, but over the years it grew into a global reference in domestic staffing across Latin America, Europe and beyond. The agency was founded by Isabella, a Spanish–Brazilian civil engineer who unexpectedly discovered her ability to identify outstanding household professionals while searching for a nanny for her own home.

At the time, Isabella approached the process with the only tools she knew: analytical thinking, structured evaluation, and an uncompromising sense of responsibility — skills shaped by her engineering background. But choosing someone who would care for her own family required something deeper than technical precision; it demanded intuition, empathy, and a real understanding of how people function inside the intimacy of a home.

As she interviewed candidates, she developed her own methodology, focusing not only on technical skills but also on character, emotional maturity, stability and long-term compatibility. Friends quickly noticed the quality of her selections and began asking her:

“Isa, could you help me find someone for my home too?”

What started as informal help soon revealed a broader truth:

families didn’t need more CVs — they needed someone who understood people. Someone they could trust. Someone who cared.

That trust became the foundation of Maids & Co. One recommendation turned into many, and the demand grew organically. Families valued Isabella’s judgement. Candidates valued the respect and honesty they received from her. What had begun as a favour evolved into a long-term mission.

A philosophy that grew into a company

Over the following years, Maids & Co became known in São Paulo for a rare combination:

rigorous standards, a fast and structured process, and an unusually human approach.

The agency’s reputation grew steadily, leading to features in The Economist, major São Paulo media outlets, and even a Belgian documentary exploring modern domestic staffing models. None of this came from advertising — it came from consistency, years of work, and a reputation earned family by family.

Crossing borders

In 2020, Isabella expanded Maids & Co to Spain, establishing new hubs in Madrid, Barcelona and Marbella. The transition was natural: the same market gap she had seen in Brazil — a lack of structure, a lack of reliability, and a lack of personalisation — also existed in Europe.

From Spain, Maids & Co evolved into a global operation, supporting families across Europe, the UK and the United States, especially expatriate households seeking discretion, stability and long-term compatibility. With a multicultural approach, the agency refined its processes to adapt to different lifestyles, expectations and cultures — always maintaining the same core principle:

only recommending someone she would trust inside her own home.

A method shaped by thousands of interviews

Across more than a decade, Isabella personally conducted thousands of interviews. This experience built something no formal certification can offer:

a deep, instinctive understanding of character, behaviour and human dynamics inside a household.

Today, Maids & Co places a wide range of domestic professionals —

nannies, maternity carers, caregivers, domestic couples, housekeepers, chauffeurs, personal assistants and household managers — through a methodology that merges structure, intuition and genuine respect.

Every placement follows the same philosophy:

listen carefully, evaluate honestly, and match families with people who truly fit their everyday life.

A global agency built on trust, not marketing

While many staffing agencies focus on volume, listings or high turnover, Maids & Co built its reputation on something far more demanding:

personal responsibility and human connection.

Isabella remains closely involved in the most complex placements, ensuring the company never loses the essence that started it all: real care for families and real respect for professionals.

Families trust Maids & Co because the agency does not sell perfection — it offers truth, clarity and commitment.

Candidates trust the agency because they are treated with dignity, transparency and fairness.

Recognition in 2025

Today, as one of the distinguished companies selected among the Top 100 Businesses of 2025, Maids & Co is internationally recognised for shaping a modern, ethical and deeply human approach to domestic staffing — one that transcends borders, languages and cultures.

And after more than a decade of steady growth, the mission remains the same:

to bring structure, trust and genuine understanding into the most intimate and essential space in a family’s life — their home.