BERNHARD SPAHNI - GLOBAL BRAND, MARKETING & LIVE EXPERIENCE LEADER

Bernhard Spahni is a visionary brand, marketing, and live experience strategist whose career spans over 20 years of shaping some of the world’s most iconic sports, entertainment, and lifestyle platforms. From the International Olympic Committee and Red Bull to the Eurovision Song Contest, Bernhard has consistently elevated global brand visibility, built powerful partnerships, and delivered unforgettable experiences that resonate across cultures and continents.

Renowned for combining creative innovation with operational excellence, Bernhard leads at the intersection of strategy, storytelling, and execution. He excels in crafting compelling global brand narratives, designing go-to-market strategies, and orchestrating complex, multi-stakeholder programs that engage audiences on a personal and emotional level. Whether developing immersive fan experiences, managing high-value sponsorships, or integrating marketing ecosystems across multiple platforms, his work is always designed to create lasting impact.

Bernhard’s leadership philosophy is grounded in curiosity, collaboration, and a people-first mindset. He empowers teams to thrive, encourages innovative thinking, and nurtures strong, cross-cultural partnerships that unlock new opportunities. His Wingfinder strengths illustrate his approach to leadership:

• Supportive – fostering collaboration and empowering teams to excel
• Balanced – maintaining focus and clarity in high-pressure, fast-moving environments
• Sociable – naturally connecting with diverse stakeholders to build meaningful networks
• Innovative – continually seeking fresh perspectives and creative solutions

Through his decades of experience, Bernhard has become a trusted advisor to organizations seeking to amplify their brand impact and create memorable experiences that inspire, engage, and connect people worldwide. His vision is clear: to build brands that not only stand out in the marketplace but also stand for something meaningful, leaving a lasting legacy on audiences, communities, and industries alike.

Bernhard Spahni’s work demonstrates that powerful brands are built not just with strategy and creativity, but with heart, purpose, and a relentless commitment to moving people to action.