BARBARA MARTIN COPPOLA - CEO, BOARD MEMBER & PURPOSE-DRIVEN LEADER

Barbara Martin Coppola is redefining what it means to lead with purpose in today’s world. With over 25 years of global experience across five industries and three continents, she has built an extraordinary career centered on transformation, innovation, and the belief that business can and should be a force for good.

Her leadership journey spans some of the world’s most influential companies, including Google, Samsung, Texas Instruments, and IKEA, where she spearheaded digital transformations, scaled global operations, and fostered cultures of renewal and growth. In 2022, Barbara took the helm as CEO of Decathlon, the world’s largest sports retailer, guiding it through an ambitious evolution toward sustainable innovation, circular economy practices, and inclusive growth.

Under her leadership, Decathlon is transforming from a retail powerhouse into a purpose-driven, tech-enabled ecosystem that inspires people to live active, healthier lives while protecting the planet. Her approach blends strategic vision with empathy and integrity, proving that innovation and compassion can go hand in hand to create meaningful, lasting impact.

Barbara’s influence extends far beyond her executive roles. Recognized by Fortune Magazine as one of the Most Powerful Women in Business and honored as a Knight of the National Order of Merit by the President of France, she is celebrated for her contributions to business, sustainability, and society at large.

A passionate advocate for education and mentorship, Barbara also serves on the Board of INSEAD, where she champions authenticity, diversity, and lifelong learning in leadership. Her academic background, in Telecommunications and Mobile Engineering, an MBA from INSEAD, and executive education from Harvard Business School, reflects her unique ability to bridge technology, strategy, and humanity.

Barbara Martin Coppola’s story is one of courage, conviction, and compassion. She leads with both heart and intellect, inspiring a new generation of leaders to pursue success that uplifts people, strengthens communities, and safeguards our shared future.