AHMAD EL TOM: GENERAL MANAGER & LIGHTING INDUSTRY LEADER

Ahmad El Tom has built a strong reputation as a results-driven leader in the architectural lighting industry, combining strategic clarity with hands-on operational expertise. As General Manager at Illus Lighting, he plays a central role in guiding the company’s growth, performance, and market expansion across multiple international regions. With a leadership style rooted in practicality and execution, Ahmad consistently delivers commercial success while driving innovation in how lighting transforms residential, commercial, and outdoor environments.

Over the course of his career, Ahmad has demonstrated a deep ability to manage complex business functions, from full P&L oversight and supply chain optimization to customer-focused growth strategies. Under his direction, Illus Lighting has strengthened its position as a trusted provider of architectural and smart lighting solutions, supported by a wide regional footprint that includes 18 showrooms across Saudi Arabia and operations extending into the UAE, Kuwait, and Spain. His work reflects an understanding that lighting is not only about products, but about experience, design, efficiency, and the way spaces are brought to life.

Ahmad’s impact is marked by meaningful initiatives that elevate both performance and customer value. He has established long-term growth strategies in highly competitive markets, built high-performing specification teams that enhance end-user engagement, and modernized business operations through e-commerce and digital sales enablement. Recognizing the importance of quality and reliability, he also spearheaded the creation of a dedicated supply chain department and quality control office in China, ensuring global standards, certifications, and consistency across the product pipeline.

With expertise spanning business development, product portfolio strategy, logistics, sales and marketing, and talent development, Ahmad brings a holistic leadership approach that balances innovation with operational discipline. His ability to connect vision with execution continues to shape the future of Illus Lighting and redefine how spaces across the region are illuminated, experienced, and transformed through smart, high-quality lighting solutions.